Deliver Your Brand Message to the Right HCPs In Real Time

Target, reach, and engage NPIs more effectively through omnichannel first-party HCP marketing.

HCP Media Planning with First-Party Data

With PulsePoint's health marketing platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs). Accurately target physicians for your HCP advertising campaigns.

PulsePoint strengthens HCP direct advertising campaigns more than any other entity with:

  • More addressable reach
  • More first-party data
  • More health signals
  • More touch-points

Influence Your HCP Audience Throughout Their Digital Journey

Activate an omnichannel HCP marketing strategy at every stage of the physician's digital journey.

1-to-1 NPI Targeting

Match cross-device advertising to your National Provider Identifier (NPI) targeting list.

Smart List Technology

Intelligently automate HCP targeting using smart lists powered by digital brand engagement and/or claims data.

Clinical Behavior

Target specific doctors based on prescribing, diagnosing, and performing behaviors.

Digital Behavior

Smart pixel technology intelligently identifies HCPs and their activity on site and search campaigns.

Measure Your Digital Marketing at the Individual HCP Level

Leverage real-time data to develop and optimize your HCP marketing strategy and influence more meaningful brand experiences.

Physician Level Measurement

Find out which physicians are interacting with your advertising and visiting your website.

Omnichannel Attribution

Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search.

Omnichannel Brand Engagement

Our programmatic physician targeting solutions deliver multi-channel brand engagement during clinical and digital decision-making moments.

Display

Cost-effective, short-form cross-channel communications

Video

Attention-grabbing media delivered when relevant

CTV

Targeted video engagement during off-hours, at home

Native

Custom content in a trusted format

Social

Match NPI lists to accounts on Facebook to activate social audiences

Search

Messaging targeted with intent

EHR

Direct communication in the physician’s workstream at the point of care

Email

Long-form communication delivered directly to the physician's inbox

HCP Marketing Success Story

A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.

The Results

  • 90% increase in New Unique Weekly Writers
  • 0.4 increase in Average Additional Scripts per HCP
  • 6:7:1 increase based on Additional Revenue Generated