# Deliver Your Brand Message to the Right HCPs In Real Time

Target, reach, and engage NPIs more effectively through omnichannel first-party HCP marketing.

## HCP Media Planning with First-Party Data

With PulsePoint's health marketing platform, access robust, first-party data on over 3.2 million healthcare professionals (HCPs). Accurately target physicians for your HCP advertising campaigns.

PulsePoint strengthens HCP direct advertising campaigns more than any other entity with:

- More addressable reach
- More first-party data
- More health signals
- More touch-points

## Influence Your HCP Audience Throughout Their Digital Journey

Activate an omnichannel HCP marketing strategy at every stage of the physician's digital journey.

## 1-to-1 NPI Targeting

Match cross-device advertising to your National Provider Identifier (NPI) targeting list.

## Smart List Technology

Intelligently automate HCP targeting using smart lists powered by digital brand engagement and/or claims data.

## Clinical Behavior

Target specific doctors based on prescribing, diagnosing, and performing behaviors.

## Digital Behavior

Smart pixel technology intelligently identifies HCPs and their activity on site and search campaigns.

## Measure Your Digital Marketing at the Individual HCP Level

Leverage real-time data to develop and optimize your HCP marketing strategy and influence more meaningful brand experiences.

### Physician Level Measurement

Find out which physicians are interacting with your advertising and visiting your website.

### Omnichannel Attribution

Analyze attribution and cross-device performance on all digital touchpoints of the HCP: website, email, display, native & search.

## Omnichannel Brand Engagement

Our programmatic physician targeting solutions deliver multi-channel brand engagement during clinical and digital decision-making moments.

### Display

Cost-effective, short-form cross-channel communications

### Video

Attention-grabbing media delivered when relevant

### CTV

Targeted video engagement during off-hours, at home

### Native

Custom content in a trusted format

### Social

Match NPI lists to accounts on Facebook to activate social audiences

### Search

Messaging targeted with intent

### EHR

Direct communication in the physician’s workstream at the point of care

### Email

Long-form communication delivered directly to the physician's inbox

## HCP Marketing Success Story

A healthcare agency charged with regaining marketing share from newer competitors for a cardiovascular drug leveraged PulsePoint to target individual physicians based on the brand's call list, and trigger marketing messages based on HCPs cross-channel profiles.

### The Results

- 90% increase in New Unique Weekly Writers  
- 0.4 increase in Average Additional Scripts per HCP  
- 6:7:1 increase based on Additional Revenue Generated