Creative Quality Policy
PulsePoint ensures all threads served via PulsePoint platform meet high quality standards and provide a good user experience. The ads that appear are as per the inventory providers/publishers’ recommendations and guidelines.
Inappropriate Advertising content
Ads that are one of the below are considered as inappropriate per PulsePoint quality standards.
| Ad Errors | Ads must be displayed on the website. Any ad that errors out is a violation of the policy. |
|---|---|
| Multiple windows | Spawn additional windows or messages beyond the original Ad or auto-forward users’ browsers, resemble system dialogue boxes or error messages |
| Adult oriented | Contains sexually suggestive, explicit, or pornographic content |
| Creative Declarations | All creatives must have attributes accurately declared. |
| Deceptive, offensive or inappropriate content | Contain content that is deceptive, misleading, defamatory, obscene, distasteful, racially or ethnically offensive, harassing, or that is discriminatory based upon race, gender, color, creed, age, sexual orientation, or disability |
| Downloads | Ad that causes any program to be downloaded on creative load, click or interaction. |
| Illegal Activity | Facilitate or promote illegal activity, or contain content that is illegal |
| Illegal or prohibited products | Market or promote gambling, guns, alcohol, or tobacco products |
| Copyright or Pirated content | Copyright infringement ads or misrepresented advertising. |
| Malware | Distribute Adware, Spyware, Malware or Viruses |
Take-down policy
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
| Account specific blocklist | Creative landing page is in the account-specific blocklist |
|---|---|
| Unsafe domain | The landing page URL is deemed unsafe for the user |
| Forceful redirect | The landing page URL redirects the user to another site forcefully without click or action |
| High risk ads platforms | Partners which are deemed inappropriate to work with as per our quality vendors |
| Heavy ads | The creative size is heavy |
| IAB Category block | Any creative which is classified under IAB26, IAB7-42, IAB25-5, IAB25-3, IAB7-39, IAB7-28 gets blocked |
Vendors
PulsePoint automatically blocks any of the below with the help of the creative quality vendors recommendations.
Compliance
**In cases where PulsePoint detects any of the above violations, PulsePoint shall have the right to immediately stop delivery of the offending ads and take appropriate action against the violators.