# Policies & Terms

### Privacy

**Platform Privacy Policy**  
This policy applies to PulsePoint’s platforms and services, including PulsePoint’s ad exchange, demand-side platform, and data analytics product(s) (collectively, the “Platforms”), and it explains our practices regarding the collection, use, and disclosure of information on our platforms as well as your rights with regard to that information...  
[Read More](/content/legal/platform-privacy-policy/index.html)

**Consumer Opt Out Tool**  
[Read More](/content/legal/customer-opt-out/index.html)

**Website Privacy Policy**  
[Read More](/content/legal/website-privacy-policy/index.html)

**EEA Supplement**  
[Read More](/content/legal/eea-supplement/index.html)

### Policies

**Creative Quality Policy**  
PulsePoint ensures all threads served via Pulsepoint platform meets high quality standards and good user experience. The ads that appear are as per the inventory providers / publishers’ recommendations and guidelines...  
[Read More](/content/legal/creative-quality-policy/index.html)

**Supply Policy**  
Our Impression Quality Index™ (IQIndex™) is the first of its kind to capture, analyze and filter content, audience and environmental data to determine both Audience Quality and Inventory Quality. This holistic approach ensures that campaigns are delivered within relevant, brand safe contextual environments to the right audience...  
[Read More](/content/legal/supply-policy/index.html)

### Data

**Supplier Data Processing Agreement**  
This State Privacy Law Processing Addendum (this “Addendum”) applies to, and is incorporated by reference to, the Master Services Agreement – Supply entered into by PulsePoint, Inc. and the applicable supply partner (each a “Party” and collectively the “Parties”)...  
[Read More](/content/legal/data-processing-agreement/index.html)