Powering The World’s Largest Healthcare Marketing Ecosystem
Innovative advertising technology to support the healthcare marketer’s unique needs, backed by first-party data from the most trusted medical environments.
HCP Marketing
With Authenticated NPI™ and the industry’s most extensive endemic omnichannel suite, PulsePoint’s HCP activation and analytics solutions connect you to over 4 million verified HCPs, wherever they are. You get a clear view into every HCP’s clinical and digital journey, so you can engage the right healthcare professionals with the messages they’re most likely to respond to next.
- 1:1 NPI Targeting
- Physician-Level Data Reporting
- Omnichannel Activation & Measurement
- Premium Endemic Inventory
- Social & EHR Advertising
- HCP Clinical & Media Insights
- Adaptive Optimization
- SmartLists
4.2M Identifiable NPIs
230M Direct-to-Consumer Reach
DTC Marketing
With PulsePoint's access to 230 million U.S. adults, you can build dynamic, health-specific DTC segments tailored to your brand goals, with complete control over DTC audience quality and receptivity. Using capabilities like Adaptive Optimization ™, audiences can be activated and optimized programmatically across premium environments to drive performance improvements.
- Adaptive Optimization
- DTC Clinical & Media Insights
- Bespoke Audiences
- Premium Endemic Inventory
- Health Contextualization (Mesh Taxonomy)
- Health populations
- Real Time Insights like AQ
- Lookalike Audiences
HCP-to-DTC Marketing
PulsePoint's HCP2DTC Influence ™ is the first of many influential data-powered technologies that serves as the bridge between HCP and DTC. Instead of targeting likely consumer audiences in a vacuum, we start where decisions start: the HCP. We combine your first-party knowledge and understanding of the HCP with our first-party signals of physician readiness.
- HCP Influence on DTC
- DTC Influence on HCP
- Bespoke Audiences
- Coordinated Campaigns
Proven to Drive Powerful Campaign Results
6.48 ROAS for hcp media
4.32 ROAS for Consumer Media
Butler/Till partnered with PulsePoint to coordinate HCP and DTC campaign delivery, driving meaningful gains in new prescriptions (NRx) and overall return on ad spend (ROAS).
12% Decrease In cost per exposed prescriber
86% Decrease in cost per diagnosed patient
Dentsu Health used PulsePoint’s clinically-driven adaptive optimizationTM to improve HCP and DTC campaign efficiency by prioritizing ad delivery to the most clinically-relevant audiences.
97.4% Increase in clicks
31.7% Decrease in cpc
CMI Media Group nearly doubles its LinkedIn campaign engagement by leveraging PulsePoint's Omnichannel Audiences.
36% Increase in new prescriber rx
Publicis Health Media worked with a top pharmaceutical company to enhance HCP engagement for its oncology brands through a highly targeted omnichannel strategy. By leveraging PulsePoint’s Life and HCP365 solutions, PHM was able to drive script lift effectively.
20% Improvement in cpqv
GoodApple found that using PulsePoint’s platform for cookieless targeting resulted in an improvement in cost per qualified view, outperforming cookie-based methods.
The PulsePoint Difference
With the industry’s most comprehensive health audience data and cutting-edge technologies, PulsePoint establishes the benchmark for scale, precision, transparency, performance, and compliance.
Unmatched Access
Get access to exclusive health-relevant environments and seamless activation across a broad range of channels. Plus, use our AI-driven optimization capabilities to reach patient populations and providers in the moments that matter most.
Proprietary Knowledge Graph with First-Party Data
Fuel precision targeting with first-party data from Medscape and WebMD, plus billions of real-time digital and clinical signals. These intent-based insights are captured and integrated into PulsePoint’s unified proprietary knowledge graph.
Largest Realized Reach
PulsePoint doesn’t just get you theoretical reach, but the largest real, measurable HCP and DTC reach. It’s powered by first-party, verified NPI audiences, deidentified medical claims, and a robust health contextualization taxonomy.
Powerful AI-Driven Optimization
PulsePoint integrates AI into its optimization tools so you are getting precision at the speed of light to improve your marketing campaigns with minimal manual effort.
What Our Clients Say About Us
“We saw a 400% increase in CTR targeting HCPs. PlusePoint’s platform made our media budget exponentially more efficient.”
Samiksha Ghode
Senior Associate of Programmatic
IPG Mediabrands
“Great user interface, very useful targeting capabilities, easy to read reporting and set-up. This is the go-to healthcare marketplace programmatic platform.”
Alexander Yanko
Senior Digital Marketing & Product Manager
Novocure
“We’ve been able to vastly grow our campaigns in scale and budget, dramatically increasing ROI thanks to migrating our activations into Life from other DSPs. I highly recommend Life for all things related to patients, HCP, pharma, and beyond.”
Nada Eldehni
Integrated Digital Media Planner
Butler/Till
“Every single person I’ve ever encountered at PulsePoint is incredibly supportive. They’re very responsive and proactive in everything they do, and I feel like they’re genuinely invested in helping us succeed.”
Emma Perugini
Supervisor of Programmatic Media Buying
CMI Media Group
“You have experts that have been there for years and know the DSP inside out and it makes my job easier.”
Max Vignola
Associate Director of Programmatic
PHM
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